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The most successful businesses use the same set of words and images in all customer touchpoints – on their website, in their emails and order confirmations, on their signs, etc. This is branding at its simplest. And the digital pieces of your brand all spring from your domain name.

Direct any domain name you own to your website, anyone who types the domain name into their browser is taken directly to your website.

Manage your domain nameserver (DNS) records and set your email, FTP, sub-domains and website location -- all from one control panel.

Monitor the status of your domain and get instant alerts if there's been a change.

Domain locking prevents accidental or intentional transfers of domain ownership and stops anyone from redirecting your nameservers.

No need to watch expiration date to make sure you renew on time! Auto renew keeps your domains and other products in your name under your control.

Assign your domain name to someone else or change the contact of your domain online anytime. Requires a fee for domain name
This is why many businesses get domains with their business names in them. Some people – including Bob Parsons – even choose their business name after they have a domain they like.
Include your neighborhood, city or country in your domain So local customers can quickly see where you are. Check the list of geographic domain extensions – .berlin, .nyc – to see if there’s one for your area.
Anyone who hears your web address won't know if you're using a numeral (5) or “five.” If your business name has a number in it, register both versions – with the numeral and with the number spelled out. Dashes are just asking for trouble and generally look unprofessional.
As traffic to your website increases, you may attract the attention of copycats who’ll snatch up similar domain names in the hopes of drawing traffic away from you. Register similar or misspelled domains early so this won’t be an issue later.
because they’re easier for customers to remember. It’s also easier to get matching usernames for Facebook, Twitter and any other social media accounts you have.
Don’t register one that’s trademarked, copyrighted or being used by another company. This can lead to losing the domain and/or legal problems.